Spending too much on Amazon ads with little return? I’ve been there. It’s frustrating to waste money and see no results.
That’s why I tested the best Amazon PPC tools to find what works. These tools help you bid smarter, find winning keywords, and boost sales. In this guide, I’ll share my top picks so you can save money and grow faster. Let’s get started!
What is Amazon PPC software?
Amazon PPC software helps you run ads on Amazon. It’s a tool that makes your products more visible. You only pay when someone clicks on your ad. Sounds simple, right?
PPC means “Pay-Per-Click.” You pick how much you want to pay for each click. The software shows your ad to people who might want to buy your product. You can track how well your ads are doing. This helps you spend money wisely.
It’s like having a helper for your Amazon business. The software gives you data. It shows which keywords bring sales. You can adjust your ads to get better results.
It’s not hard to use. But you do need to test your ads. You might run out of money too soon if you spend too much. If you spend too little, no one will see your ads. You need to find a good balance.
If you want to grow on Amazon, this software can help. It makes advertising easier. And when you use it right, you can see real results.
What is the benefits of using Amazon PPC software?
Selling on Amazon can feel tough. There are so many products. It’s hard to get noticed. That’s where Amazon PPC software comes in. It helps you stand out in a big crowd.
First, it saves time. Instead of setting up ads all day, the software does most of the work. It tracks what’s working and what’s not. You don’t have to guess. You can focus on other parts of your business.
Second, it helps you target better. When you first start, it’s easy to pick the wrong keywords. But with PPC software, you can find the right ones. It shows you what people are actually searching for. You can bid for the best keywords, so you only spend on ads that work.
Third, it gives clear data. You’ll see how well your ads are doing. You can see what’s bringing in sales and what’s not. It’s like having a guide that helps you make better choices.
Finally, it helps you grow. As your business grows, you need a way to manage all your ads. Amazon PPC software lets you track everything. You can adjust your budget and add new products without stress.
In short, Amazon PPC software makes running ads easier and smarter. It saves you time, helps you target the right people, and gives you data to grow your business. If you sell on Amazon, it’s a tool you need.
TL;DR: 6 Best Amazon PPC Tools:
| Tool | Best For | Key Features | Pros | Cons |
| Helium 10 | Overall Best | Product research, keyword tracking, analytics | Accurate product research, keyword tracking, profit calculator | Expensive, steep learning curve |
| Sellozo | Automated PPC Management | Automated bidding, detailed analytics | Time-saving automation, better ROI, easy dashboard | Expensive, learning curve |
| Stackline | Comprehensive Sales & Ad Insights | Real-time data, competitive insights | All-in-one platform, real-time sales tracking, forecasting | Complex for small brands, unclear pricing |
| BidX | Beginners & Time-Savers | Smart keyword suggestions, automatic bids | Easy to use, automated bid adjustments, clear reports | Limited for advanced users |
| Perpetua | Ad Performance Tracking | Performance comparison, month-to-month insights | Simple, easy-to-understand data, competitor comparison | Less customization, slow data setup |
| Quartile | Advanced Amazon Ad Management | AI-powered bid adjustments, cross-platform management | Predictive AI, real-time updates, multi-platform support | Expensive, steep learning curve, slower support |
1. Helium 10 Review
Helium 10 is a powerful tool for Amazon sellers. It helps find products, track competitors, and grow sales. But is it worth it? Let me share my experience.
How It Works for Me
I struggled to find the right products to sell on Amazon. My research took hours, and I still made bad choices. Then I tried Helium 10. It changed everything. The data was clear, and I found winning products fast. It saved me time and boosted my sales.
What I Like
- Accurate Product Research – I found profitable items easily.
- Keyword Tracking – It helped me rank higher in searches.
- Profit Calculator – I could see my real earnings before selling.
- Inventory Management – No more stock issues.
- Easy to Use – The interface is clean and simple.
What Could Be Better
- Pricing – It’s not cheap, especially for beginners.
- Learning Curve – Some tools take time to master.
- Too Many Features – It can feel overwhelming at first.
My Personal Experience
I use Helium 10 daily. It helps me pick the right products and stay ahead of my competitors. The keyword tools help me rank higher. The analytics give me clear insights. Thanks to this tool, my Amazon business is growing.
I have also seen others succeed with it. One friend used it to find a niche product selling thousands of units monthly.
Recommendation
Helium 10 is great for serious Amazon sellers. If you want to grow your business, it’s worth it. But if you’re just starting, you may want to try a free version first. Some might prefer a Helium 10 alternative with fewer features and a lower price. Still, this tool is a game-changer for deep research and smart selling.
2. Sellozo Review
If you’re selling on Amazon, managing PPC ads can feel overwhelming. Sellozo makes it easier by automating and optimizing your campaigns.
How It Works for Me
Running Amazon ads used to be a headache. I spent hours adjusting bids, analyzing data, and trying to figure out what worked. Despite my efforts, I was burning money without real results. Then, I tried Sellozo. It changed everything.
The automation helped me fine-tune my strategy without constant manual tweaking. My ad performance improved, and I saved a lot of time.
What I Like
- Automated Bidding – No more guessing! Sellozo adjusts bids based on performance.
- Easy-to-Use Dashboard – The interface is clean and simple. Even beginners can navigate it.
- Detailed Analytics – I can see what works and what doesn’t. It helps in making better decisions.
- Time-Saving – Managing ads manually took hours. Now, I can focus on scaling my business.
- Improved ROI – My ad spend is now more efficient. I get better results without wasting money.
What Could Be Better
- Pricing – It’s not the cheapest option. But considering the time and money saved, it’s worth it.
- Learning Curve – Some features take time to understand. But once you get the hang of it, it’s smooth sailing.
My Personal Experience
Before Sellozo, I struggled to make my Amazon PPC campaigns profitable. I was either overbidding or missing opportunities. After switching, things changed fast. The AI-driven automation adjusted my bids perfectly. I started seeing more sales while spending less.
One specific example: I had a product that wasn’t selling well. After using Sellozo’s data insights, I adjusted my keywords and saw a 40% increase in conversions. It felt like having an expert managing my ads 24/7.
Recommendation
If you’re an Amazon seller who wants to improve PPC performance, Sellozo is a great choice. It’s best for those who want automation and better ad results without the stress.
However, if you’re just starting and have a tight budget, you might want to explore manual strategies first. But once you’re ready to scale, Sellozo is worth the investment.
3. Stackline Review
Managing online sales can be tough. I needed a tool to help me understand my market better. That’s when I found Stackline.
How It Works for Me
At first, I struggled to keep track of everything. I spent too much time gathering data from different sources. It felt like trying to solve a puzzle without all the pieces. Then, I found Stackline.
It brought everything together. Now, I can see how my products are doing, all in one place. The Stackline Amazon insights help me track my Amazon sales and improve them.
What I Like
- All-in-One Platform: Everything is in one place. No need for multiple tools.
- Real-Time Data: I can track sales in real time. This helps me make quick decisions.
- Competitive Edge: Stackline shows me what my competitors are doing. This helps me plan my next move.
- Easy to Use: The platform is simple. Even if you’re not a data expert, it’s easy to use.
What Could Be Better
- Clearer Pricing: The pricing is not easy to find. I had to ask their team for details.
- Learning Curve: The platform is easy, but it took me a little time to get used to all the features.
- Small Brands: Some features may be too advanced for new or small brands.
My Personal Experience
I’ve used Stackline for a few months now. It helps me in many ways. I track sales on Stackline Amazon and get insights into my shoppers’ behavior.
Here’s how I use it:
- Real-Time Insights: Last month, I saw a drop in sales. Stackline helped me see that a competitor’s new product was stealing my traffic. I acted quickly and fixed the problem.
- Better Ads: The platform’s ad tool helped me adjust my ad spend. This led to more sales for my products.
- Accurate Forecasting: Stackline’s forecasts help me plan my inventory. It keeps me from running out of stock or overstocking.
Recommendation
If you want to grow your online sales, Stackline is great. It’s perfect if you’re already established and want to improve. It gives you real insights into your market and shoppers.
But, if you’re new or running a small brand, it may feel too complex. You might want to research other options that fit your needs better.
4. BidX Review
Looking to improve your Amazon ads? This review covers everything you need to know about BidX. I’ll tell you what works, what could be better, and if it’s worth trying.
How It Works for Me
I used to struggle with my Amazon ads. Managing bids and finding the right keywords was time-consuming. Then I tried BidX. It helped me find the best keywords fast, and now my ads perform much better. The AI does a lot of the work for me.
What I Like
- Easy to Use: Setting up ads is quick and simple. Even beginners can use it.
- Smart Keyword Suggestions: BidX’s AI helps me find the best keywords with ease.
- Automatic Bid Adjustments: The tool adjusts bids based on how well they perform. I don’t have to do it manually.
- Clear Reports: I get reports that are easy to understand. They help me see what’s working and what isn’t.
My Personal Experience
I’ve been using BidX for a few months, and it’s helped me a lot. The AI saves me time by finding the best keywords and adjusting bids. My campaigns are running smoothly now, with less effort on my part.
Here’s what others are saying:
BidX has really helped me improve my ads. The AI finds the best keywords, and my ROI has gone up.
The support team was really helpful. They answered all my questions quickly.
I didn’t know much about ads, but BidX made it easy. My ads are working much better now.
Recommendation
If you want an easy way to improve your Amazon ads, BidX is a great choice. It’s perfect for beginners or anyone who wants to save time. If you’re an advanced user, you may want more control and should look at other options.
5. Perpetua Review
If you sell on Amazon, you know how tricky it can be to track your ad results. Perpetua can help make sense of all the numbers. I’ve been using it, and I’ve noticed a big difference in how I manage my ads.
How It Works for Me
I was struggling to figure out if my ads were working. The data was confusing, and I didn’t know where to start. Then I found Perpetua. It quickly showed me how my ads were doing compared to other sellers. I could see what was working and where I needed to improve. It was easy to understand, and it helped me make better decisions for my business.
What I Like
- Easy to Understand: The tool gives you simple insights. You can see if you’re doing well or if something needs fixing.
- Compare with Competitors: You can see how your ads are performing compared to others in your category. This helps you know if you’re on the right track.
- Simple Dashboard: The layout is clean and easy to navigate. I didn’t feel lost or confused.
- Month-to-Month Insights: You can see how your ads perform over time, which helps you make better decisions.
What Could Be Better
- Takes Time to Set Up: You need to wait a few hours for your data to appear after linking your Amazon account.
- Less Customization: While the tool is great for basic insights, it doesn’t offer as much customization if you need advanced features.
My Personal Experience
I started using Perpetua when I launched a new product. My ads were all over the place. I didn’t know what to focus on. Perpetua gave me an overview of my results. I could see my conversion rate was good but my click-through rate (CTR) was low. I used this info to improve my targeting.
For example, one of my products had higher-than-average sales from ads, but my cost per click was too high. Perpetua helped me see this, so I made changes to bring the CPC down. Over time, my ad sales improved, and my advertising cost of sale (ACoS) became more balanced.
Recommendation
Perpetua is a great tool if you want to track your Amazon ads easily. If you feel lost in your PPC campaigns or you’re new to selling on Amazon, this tool is a game-changer. It helps you see what’s working without drowning in data.
If you want a tool that goes deep into every tiny detail, Perpetua might not have all the features. But if you want something simple, effective, and easy to use, this is perfect.
6. Quartile Review
Running an online store is tough. Ads, sales, and campaigns can get overwhelming. Here’s how Quartile helped me manage it all.
How It Works for Me
I used to struggle with Amazon ads. I didn’t know how to control costs or keep up with changing trends. Then I tried Quartile. This AI tool helped me manage my ads easily. It pulls data from my past campaigns and Amazon’s API. It tells me exactly when and where to show my products. It even adjusts ads automatically, keeping my ACOS and ROAS on track. I no longer have to guess or manually adjust everything.
What I Like
- Simple to Use: Quartile handles most of the work for me. It automatically adjusts ads and bids.
- Smart AI: It doesn’t just react. It predicts the best times and places for ads.
- Data from Everywhere: Quartile uses my Amazon data and past campaign results to make better choices.
- Works Across Platforms: It manages ads on different Amazon channels. I don’t need to worry about managing each one separately.
What Could Be Better
- Takes Time to Learn: At first, the platform was a bit confusing. It has many features, and it took me time to get used to them.
- Pricey for Smaller Sellers: Quartile is great, but it’s not cheap. If you’re new to selling, you may want to check if it fits your budget.
- Customer Support Could Be Quicker: Sometimes, it took a little while to get the answers I needed from support.
My Personal Experience
I use Quartile every day now. Here’s what it helps me with:
- Real-Time Changes: The AI updates my bids automatically. If a keyword isn’t working, Quartile adjusts it fast.
- Better Decisions: I don’t have to guess anymore. Quartile tells me which products to focus on, when to run ads, and what’s working best.
- More Time for Growth: I’m not stuck managing ads anymore. I can spend more time growing my business, which is a huge time-saver.
Recommendation
If you sell on Amazon and need help with ads, Quartile is worth a try. It makes managing your campaigns much easier.
But, if you’re just starting out, it might be best to do some research first. Quartile works best for sellers who already have a good budget and some experience.
For businesses looking to take their Amazon game to the next level, Quartile could be a great fit.
My Final Thoughts
If you want a simple way to manage your Amazon ads, Sellozo and BidX are great options. They save time and help you get better results with less effort.
But if you’re ready to dive deeper into your data and have the budget, Helium 10 or Stackline could be a good fit. From my experience, each tool has its pros. The key is finding the one that fits your needs best.
