Sellozo Review: My Honest Experience with Amazon PPC Automation

March 09, 2025

Updated on March 12, 2025

Running Amazon PPC felt like a never-ending struggle. No matter what I tried, I couldn’t get good results. Then, I found Sellozo, and things changed.

In this Sellozo Review, I’ll share my experience—the good, the bad, and if it’s worth it. If you’re tired of PPC guesswork, stick around!

How It Works for Me

I was struggling with Amazon PPC. Managing bids and keywords took too much time. Then, I found Sellozo. It changed everything. Now, my ads run smoothly, and I spend less time adjusting them.

What I Like

Easy to Use: The dashboard is clear and simple.
Smart Automation: It adjusts bids for better results.
Great Data Insights: I can see what works and what doesn’t.
Saves Time: No need to check ads every day.

What Could Be Better

Takes Time to Learn: Some features need practice.
Pricey for Small Sellers: Best for those selling multiple products.

My Personal Experience

At first, I spent hours fixing my ads. Nothing worked well. Then, I tried Sellozo. Within days, I saw better results. My sales improved, and I had more free time.

One product, which barely made a profit, started selling more. Another, which had low visibility, got more clicks. I didn’t have to adjust things daily. Sellozo did the work for me.

Recommendation

If you sell on Amazon and want better PPC results, Sellozo is great. It’s perfect for busy sellers who need automation. If you only sell a few products, you may want to explore other options first.

How I Use Sellozo Effectively

When I started using Sellozo, I felt lost. Amazon PPC seemed complicated, and I didn’t know where to begin. But after a little time, I got the hang of it. Now, managing ads feels easy. Here’s how I do it.

1. Setting Up Sellozo

First, I linked my Amazon Seller Central account. It took just a few clicks. Then, I explored the dashboard. Everything was labeled clearly, so I knew where to go.

2. Automating My PPC Campaigns

This part saved me hours. I used Sellozo’s automation to adjust bids and manage my budget. I picked my goal—like boosting sales—and let Sellozo handle the rest. My ads started working better with less effort.

3. Using the Campaign Studio

I love how Campaign Studio shows my ads visually. It connects keywords, bids, and budgets in a simple way. I could drag and drop to make changes fast.

4. Finding Profitable Keywords

Sellozo helped me discover winning keywords. Instead of guessing, I got data-backed suggestions. I added the best ones to my campaigns and saw better results.

5. Checking Reports and Adjusting

The reports showed me what was working. If an ad wasn’t performing well, I adjusted the bid or paused it. This helped me avoid wasting money.

Sellozo Alternatives

If you’re like me, you know Sellozo is great. But sometimes, you wonder—are there other tools that might suit you better? I’ve been there.

After trying a few, I’ve got some thoughts. Let’s chat about some top Helium 10 alternatives: Sellozo, Stackline, BidX, and Perpetua. I’ll keep it real and simple.

Stackline – Great for Big Picture Insights

Stackline is like having a business coach for your Amazon store. It focuses more on analytics and market trends.

What I Like About Stackline:

Awesome sales and market data.
Helps with retail insights and forecasting.
Best if you sell across multiple channels.

Downside?

It’s a bit advanced. Small sellers might find it too much.

If you’re scaling fast and need deep data, Stackline could be your tool.

BidX – For PPC Lovers Who Want Control

BidX is for those who like automation but also want control. I tested it for a month, and it gave me solid PPC results without much hassle.

What’s Cool About BidX:

Flexible automation—you can adjust as you like.
Simple user interface.
Great for sellers who know PPC basics.

The Catch:

Pricing can be high for beginners.
Not as feature-rich as Helium 10 for non-PPC stuff.

For hands-on PPC folks who want help but not full automation, BidX fits well.

Perpetua – Ideal for Growing Brands

Perpetua feels like having a smart assistant. It focuses on growth with automated ad management.

Why Perpetua Stands Out:

Data-driven recommendations.
Visual dashboards that are easy to understand.
Helps brands scale fast with optimized ads.

What’s Not Perfect:

Best for brands with bigger budgets.
Learning curve if you’re new to PPC.

If your brand is growing fast, Perpetua could be the push you need.

My Final Thoughts

If you want an easy way to manage Amazon ads, Sellozo is a great choice. It’s perfect for sellers who like automation and data-driven results. But if you prefer full manual control, you may need another option.

For me, Sellozo made ad management simple and stress-free. It saved me from guesswork and wasted money. If you’re thinking about trying it, test the features and see if it works for you!