Choosing between MailPoet and SendFox can feel like picking between coffee or tea. Both do the job—but in their own way. I’ve used them, tested features, and seen where they shine. If email marketing feels tricky, this will help. Let’s break it down together—no tech talk, just real talk.
TL;DR MailPoet vs SendFox
| Feature | MailPoet | SendFox |
| Best For | WordPress users & eCommerce shops | Bloggers, creators, and marketers |
| Ease of Use | Seamless in WordPress, beginner-friendly | Very simple, minimal setup |
| Email Automation | Advanced workflows & triggers | Basic automations |
| Design Tools | Drag-and-drop editor, more templates | Simple editor, fewer design options |
| Integrations | Deep WooCommerce & WordPress support | Works with Zapier & API |
| Pricing | Free up to 1,000 subs, then paid plans | One-time lifetime deal via AppSumo |
| Deliverability | Strong with built-in sending service | Good but less control than MailPoet |
| Support | Email & knowledge base | Limited support, but active community |
| Unique Strength | Built for WordPress, strong Woo support | One-time pricing, built for creators |
| Limitations | Only works on WordPress sites | Lacks deep automation and rich designs |
MailPoet Review
I’ve been using MailPoet for over two years now across a few blogs and small business sites. It’s one of those tools that quietly does the job without needing a lot of fuss, and that’s exactly why I keep coming back to it.
What I Like
I’ve tried many tools, but MailPoet is one of my favorites. It works fast, feels easy, and fits right into WordPress.
- All-in-one solution inside WordPress
I don’t need to leave my site. Everything—emails, lists, and reports—lives in my dashboard. It saves time and keeps things simple. - Easy drag-and-drop builder
Designing emails feels more like play than work. No tech skills needed—just click, drag, and go. - Clean, professional templates
I can pick a design that fits my brand and tweak it in minutes. They look great on phones too. - Built-in WooCommerce tools
I love how I can send abandoned cart reminders and product recommendations without extra plugins. - Automation that actually works
From welcome emails to birthday wishes, MailPoet keeps my audience engaged without me lifting a finger every time. - Simple list management
It’s easy to segment, clean, and organize subscribers. Makes targeting a breeze. - Analytics inside WordPress
I can check open rates, clicks, and performance without opening new tabs. It’s all right there.
What Could Be Better
No tool is perfect—MailPoet is solid, but a few areas could use a little polish. That said, nothing here is a dealbreaker, especially if you’re a WordPress user.
- Limited A/B testing options
I wish I could test subject lines or send times more easily. It’s basic for now, but hopefully, this feature grows. - Slight learning curve for automations
At first, setting up automation felt a bit confusing. Once you get used to it, though, it clicks. - Email delivery depends on plan or setup
You get better deliverability on higher plans or when using MailPoet’s sending service. But even the free version holds up well.
My Personal Experience
I’ve been using MailPoet for over two years now across different WordPress sites. It’s been a reliable partner for sending newsletters, managing lists, and keeping my audience engaged—all without needing third-party platforms.
MailPoet Interface
From the start, I appreciated how smooth everything felt. The layout is clean, and it feels like a natural part of WordPress. I didn’t need to “learn” the platform—it just made sense.
MailPoet Key Features
MailPoet is more than just a plugin—it’s a powerhouse of features designed to simplify email marketing while keeping it effective and fun.
Drag-and-Drop Email Builder
This is one of my favorite parts. It’s like building with digital Lego blocks. I can move text, images, buttons—whatever I need—without ever touching code. It makes email creation quick and even a bit fun.
Email Editor
The editor is smooth and responsive. I especially love the real-time preview, which shows how emails look on mobile and desktop. It helps me make quick decisions and keep my designs sharp.
Native WordPress Integration
This is where MailPoet shines brightest. It’s not “another” platform. It feels like part of WordPress itself. No API headaches, no syncing issues—just one dashboard, one workflow.
No Branding on Emails
One of the small but mighty features. I want my emails to look professional, not like a free-tier ad. MailPoet lets me keep the focus on my brand, not theirs.
Beautiful, Customizable Templates
These templates have saved me hours. Whether I’m sending updates or promotions, I can always find a layout that fits. They’re polished and ready to go, but still easy to tweak.
Custom Signup Forms
This has helped grow my list naturally. I’ve used their forms as popups, slide-ins, and even inline blocks in blog posts. They’re flexible and easy to match with my site’s style.
Sending and Scheduling Emails
This is a breeze. I just set a time and forget it. My newsletters go out while I’m busy doing other things. Plus, it supports timezone-based sending for a more personal touch.
WooCommerce Integration
If you run an online store, this is gold. I send post-purchase emails, abandoned cart reminders, and even product suggestions—all automated and deeply tied into WooCommerce.
Automated Email Generation
I’ve set up welcome emails, birthday greetings, and follow-ups that trigger based on user behavior. It keeps my audience engaged and makes my business feel more personal.
Visual Automations
These are surprisingly powerful. With a few clicks, I can build flows that respond to user actions. It’s like setting up a customer journey map that runs in the background.
Multi-Format Support
I’ve sent HTML-rich newsletters and plain text updates depending on the mood or message. MailPoet supports both beautifully, giving me full creative control.
SendFox Review
I’ve been using SendFox for over two years now, and it’s become my go-to tool for email marketing. It’s simple, affordable, and feels like it was built for creators like me who want to grow without burning out or breaking the bank.
What I Like
After using SendFox regularly, there are a few standout things that make it a solid part of my email marketing stack. It’s been a relief, especially after trying tools that felt like I needed a PhD just to get started.
- It’s super affordable.
I grabbed the lifetime deal, and it instantly paid for itself. No monthly bills, no budget stress—just simple, reliable email marketing. - The interface is clean and beginner-friendly.
Everything is where it should be. I never felt lost, even on day one. That’s rare with email tools. - Automation is a breeze.
I was able to set up welcome sequences and newsletter follow-ups in minutes. It’s saved me hours every week. - No branding on emails.
Even on the basic plan, emails look clean and professional. That small detail adds a lot of polish to my brand. - Quick landing page and form setup.
I didn’t need a developer. I just clicked, edited, and shared. Done. It’s ideal for creators who want to move fast. - It integrates with the tools I already use.
Connecting with Zapier, WordPress, and KingSumo took seconds. Everything just clicked into place.
What Could Be Better
While I’m a big fan of SendFox, no tool is perfect. These aren’t dealbreakers, but worth sharing so you know what to expect.
- Design options are a bit limited.
The templates work fine, but if you’re super into advanced design tweaks, you might want a little more flair. For me, the simplicity works, but a few more style choices would be nice. - No A/B testing (yet).
It’s not a must-have for everyone, but split testing would really level things up. I’d love to see this in future updates. - The form builder is basic.
It does the job, and it’s easy to use. Still, a few more form styles or layout options would give it extra power. - Email stats could be more detailed.
The dashboard shows key metrics, but sometimes I wish for deeper insights, like heat maps or time-of-day reports. But for basic tracking, it’s definitely good enough.
My Personal Experience
I’ve been using SendFox for over two years now, and it’s become my go-to for email marketing. From scheduling campaigns to growing my list, it’s been refreshingly easy to use. Here’s a look into my day-to-day experience with its interface and features.
SendFox Interface
The interface is one of the first things that stood out to me. It’s simple, clean, and doesn’t overwhelm you.
I didn’t need a tutorial or a support ticket to get started. Everything is intuitive—from adding contacts to sending your first campaign. It’s like SendFox is built for people who just want to get things done, without a dozen tabs open.
SendFox Key Features
These features are what keep me coming back. They feel like they were made with solo creators and small teams in mind.
Drag-and-Drop Email Builder
I love this tool because it makes email building feel fun instead of frustrating.
I can create clean layouts in seconds. Drag, drop, tweak, done. It’s perfect when I want to get a newsletter out without overthinking every block or alignment. No code, no fuss—just emails that work.
Email Editor
This is where I write my emails—and it’s refreshingly distraction-free.
I’m not bombarded with complicated settings. Just a clean editor where I can type, format, and preview quickly. It’s helped me send emails more consistently because the writing flow feels natural.
No Branding on Emails
This was a huge win for me.
With many tools, you’re stuck with their logo or watermark unless you upgrade. But with SendFox, even the basic setup feels branded for me. My emails look clean and professional—like I’ve been doing this for years.
Beautiful, Customizable Templates
While the designs are more minimalist, they’re easy to tweak.
I can change colors, fonts, and spacing to match my brand in just a few clicks. It’s not Canva-level flexibility, but honestly? Sometimes, simple is better. My open rates agree.
Sending and Scheduling Emails
This feature saves me from late-night sending stress.
I schedule weekly newsletters in advance, and SendFox handles the rest. Everything runs on time, and I don’t have to double-check. It’s like having a quiet assistant who always shows up.
Automated Email Generation
This part made me smile.
I hooked up my blog’s RSS feed, and now SendFox drafts emails for me. All I do is review and click send. It’s like having a ghostwriter who’s always on call—perfect for busy weeks.
Visual Automations
SendFox keeps things visual and straightforward.
I set up welcome sequences and follow-ups with just a few clicks. The flowchart layout is easy to understand, which helped me avoid silly mistakes or email loops. It’s automation made for humans.
Multi-Format Support
This is super helpful when I want to send more than just text.
I can embed videos, add images, or link to podcast episodes without breaking the layout. Whether my subscribers prefer to read, watch, or listen—SendFox has me covered.
MailPoet vs SendFox: Detailed Comparison
I’ve been testing out MailPoet and SendFox to see which one fits best for different email marketing needs. Both tools aim to simplify email campaigns, but they cater to slightly different audiences. Let’s dive into their features and see how they stack up.
User Interface: MailPoet vs SendFox
Both MailPoet and SendFox offer user-friendly interfaces. MailPoet integrates directly into WordPress, making it convenient for WordPress users. SendFox provides a clean, standalone interface that’s easy to navigate.
| Feature | MailPoet | SendFox |
| Integration | WordPress dashboard | Standalone web app |
| Ease of Use | Seamless for WordPress users | Intuitive for all users |
| Learning Curve | Minimal for WordPress users | Minimal for all users |
Rating: MailPoet: 9/10 | SendFox: 9/10
Pricing: MailPoet vs SendFox
MailPoet offers a free plan for up to 1,000 subscribers, with paid plans scaling based on subscriber count. SendFox provides a lifetime deal starting at $49 for 5,000 subscribers.
| Feature | MailPoet | SendFox |
| Free Plan | Up to 1,000 subscribers | Up to 1,000 subscribers |
| Paid Plan | Starts at $13/month for 1,250 subscribers | $49 one-time for 5,000 subscribers |
| Lifetime Deal | Not available | Available via AppSumo |
Rating: MailPoet: 8/10 | SendFox: 10/10
Lifetime Deal: MailPoet vs SendFox
SendFox offers a lifetime deal through AppSumo, making it a cost-effective choice for long-term use. MailPoet does not currently offer a lifetime deal.
| Feature | MailPoet | SendFox |
| Lifetime Deal | Not available | $49 for 5,000 subscribers |
| Additional Tiers | Not applicable | Up to 20,000 subscribers available |
Rating: MailPoet: 6/10 | SendFox: 10/10
Organize Your Email List: MailPoet vs SendFox
Both tools allow you to manage and segment your email lists effectively.
| Feature | MailPoet | SendFox |
| List Management | Integrated within WordPress | Standalone list management |
| Segmentation | Based on user behavior and interests | Based on tags and custom fields |
| Import Contacts | CSV import available | CSV import and integrations available |
Rating: MailPoet: 9/10 | SendFox: 9/10
Track Email Metrics: MailPoet vs SendFox
Tracking performance is crucial. Both platforms offer analytics, but MailPoet provides more detailed insights.
| Feature | MailPoet | SendFox |
| Open Rates | Yes | Yes |
| Click Rates | Yes | Yes |
| Advanced Analytics | Available on paid plans | Basic analytics available |
Rating: MailPoet: 9/10 | SendFox: 8/10
Automate Your Emails: MailPoet vs SendFox
Automation helps in engaging subscribers. Both tools offer automation features.
| Feature | MailPoet | SendFox |
| Welcome Emails | Yes | Yes |
| Drip Campaigns | Yes | Yes |
| Trigger-Based Emails | Yes | Yes |
Rating: MailPoet: 9/10 | SendFox: 9/10
Native WordPress Integration: MailPoet vs SendFox
MailPoet is a WordPress plugin, offering seamless integration. SendFox can be integrated via third-party tools.
| Feature | MailPoet | SendFox |
| WordPress Plugin | Yes | No |
| Integration Method | Native | Via Zapier or API |
Rating: MailPoet: 10/10 | SendFox: 7/10
Marketing Automation: MailPoet vs SendFox
Both platforms provide marketing automation features.
| Feature | MailPoet | SendFox |
| Automation Workflows | Yes | Yes |
| Behavioral Triggers | Yes | Limited |
| E-commerce Automation | Yes (WooCommerce) | No |
Rating: MailPoet: 9/10 | SendFox: 7/10
AppSumo Lifetime Deal: MailPoet vs SendFox
As previously mentioned, SendFox offers a lifetime deal via AppSumo, while MailPoet does not.
| Feature | MailPoet | SendFox |
| AppSumo Deal | Not available | $49 for 5,000 subscribers |
Rating: MailPoet: 6/10 | SendFox: 10/10
Landing Page Templates: MailPoet vs SendFox
SendFox provides tools to create landing pages, whereas MailPoet focuses on email content within WordPress.
| Feature | MailPoet | SendFox |
| Landing Page Builder | No | Yes |
| Templates Available | No | Yes |
Rating: MailPoet: 5/10 | SendFox: 9/10
Email Editor: MailPoet vs SendFox
Both platforms offer drag-and-drop email editors.
| Feature | MailPoet | SendFox |
| Drag-and-Drop Editor | Yes | Yes |
| Template Customization | Yes | Yes |
Rating: MailPoet: 9/10 | SendFox: 9/10
Email Publishing: MailPoet vs SendFox
Publishing emails is straightforward on both platforms.
| Feature | MailPoet | SendFox |
| Scheduled Sending | Yes | Yes |
| Immediate Sending | Yes | Yes |
Rating: MailPoet: 9/10 | SendFox: 9/10
Email Templates: MailPoet vs SendFox
MailPoet offers over 50 pre-built templates, while SendFox provides customizable templates.
| Feature | MailPoet | SendFox |
| Number of Templates | 50+ | Several customizable templates |
| Template Customization | Yes | Yes |
Rating: MailPoet: 9/10 | SendFox: 8/10
My Final Thoughts on MailPoet vs SendFox
If you want a tool that’s easy to use and low-cost, SendFox is a great pick. But if you run a shop and need more email tools, MailPoet might suit you better. For me, SendFox took the stress out of email. It’s clean, fast, and gets the job done. Pick the one that feels right for your needs.
FAQ
Is MailPoet better than SendFox for WordPress users?
MailPoet is a great pick if you run your site on WordPress. It blends in well and offers strong tools for WooCommerce too. Learn more about how it works.
Does SendFox offer more value than MailPoet?
If you want simple email tools and a one-time payment, SendFox is hard to beat. It’s built for creators on a budget. See how it stacks up.
Can I use MailPoet without a WordPress site?
Nope—MailPoet only works with WordPress. If you’re not using WordPress, SendFox might be a better choice. Find out why that matters.
Which is easier to use, MailPoet or SendFox?
SendFox is simpler with fewer steps. MailPoet has more tools, but it’s still easy—especially if you know WordPress. Learn which one suits your style.
Is SendFox good for email automation?
SendFox covers the basics but lacks deep flows. If you need rich triggers and actions, MailPoet gives more control. Compare automation features here.